Vi avevamo già parlato del contest organizzato da K7 per realizzare il video di “Lonely C”, vero e proprio floor killer realizzato da Soul Clap e Charles Levine. La meglio l’ha avuta un malinconico (non poteva essere diversamente) robot che viaggia tra le strade di Vancouver. Il video è stato diretto da quattro amici: Kelvin Beaudette, Claire Beaudette, James Hutchison e Dan Hellmann. In allegato oltre al video il comunicato dei quattro ragazzi…
“The video is a collaboration by a group of friends. Inspired by the loneliness of the song, we filmed the story of a man trapped in routine longing for connection with the world around him.
It was filmed in downtown Vancouver over five nights from midnight to 4AM with a Canon 7D. While many shots were planned out, there were some unexpected surprises such as the shots with the police and the car accident.
Although we wanted to show our character as vulnerable, it was important for us to approach the video with a sense of humour. We had a lot of fun shooting the club scene where we tried to capture the feeling of a night out – the random interactions with people at the bar and getting lost on a dance floor.
We were happy that our final product connected the mood of Lonely C with the story we wanted to tell.”